Watch: PETA stuns shoppers buying leather accessories in eye-opening ad

The fashion industry and its clientele are often guilty of ignoring the issue of animal cruelty when it comes to haute couture leather accessories. Even now thousands of animals are mercilessly butchered in the name of fashion and consumerism every year. This new ad, which is a collaborative project by PETA Asia and Ogilvy & Mather, reveals the gore behind the seemingly attractive world of leather luxury products in the most hard-hitting way.

The team set up a fake pop-up shop in one of Bangkok’s most trendy shopping malls and put up what looked like ordinary luxury leather goods on display. But when unsuspecting shoppers began to check out the products, they got the shock of their lives. The inside of those bags, shoes, wallets and other accessories contained fake animal flesh and blood. One handbag even contained a fake beating heart.

The shoppers jump back in horror as they confront the reality of the inhumane leather goods industry. Hopefully, this viral video will serve as a wake-up call and lead people to boycott such unethical products.

Click on the link below to view the video: