Over 2520 people assembled at Sias International University in the city of Zhengzhou, China to win the Guinness record-setting challenge for the world's biggest human QR code.
The record-breaking attempt to build a 51-meter-long and 51-meter-wide QR code involved people holding colourful umbrellas which made the pattern scannable.
The event was held on November 1 in China's Henan province.
It was organized by the Chinese ride-sharing app Didi Express.
The app offered the university a bonus of 1 million yuan (approximately US$150,600) if they could break the previous record and create a working QR code made out of people.
They lived up to their promise and paid the university after the "human" code was scanned.
The university will share the winnings with the students who participated.