Biz biggies go OTT

DECCAN CHRONICLE. | SURESH KAVIRAYANI
Published Nov 10, 2019, 12:00 am IST
Updated Nov 10, 2019, 7:15 am IST
The streaming service is planned to take off from summer 2020, with content related to all the South Indian languages.
Nimmagadda Prasad
 Nimmagadda Prasad

Exciting news awaits the South Indian entertainment industry. Filmmaker Allu Arvind has joined hands with businessmen Megha Krishna Reddy, My Home Rameshwara Rao and Nimmagadda Prasad to set up an OTT platform on the lines of Netflix, Amazon and Hotstar. The streaming service is planned to take off from summer 2020, with content related to all the South Indian languages.

“These top businessmen are investing nearly Rs 10,000 crore on this digital platform, which is expected to become the biggest in India,” says a source with information on the matter.

 

The source also told us that the team has opened an office at Jubilee Hills checkpost, above 10TV office — which belongs to the My Home group — where they’ve been having regular meetings to discuss the topic. They have also recruited several technicians and have started shooting for a couple of Web series too.

Megha Krishna ReddyMegha Krishna Reddy

“Now, everyone is eyeing the digital platform, which is expected to grow even bigger in the near future, so filmmakers and business honchos have decided to join hands to start this OTT service, which will provide streaming media service to viewers over the internet,” adds the source.

Presently, Ajith Thakur has been appointed the CEO of the company, and is expected to chart out everything about the digital media service.

“The app and the name of the digital channel will be announced soon. In the meanwhile, the team has recruited people from all the southern languages. In the future, they also want to make films for this channel,” the source added.

Allu Arvind and the billionaire businessmen were not reachable for comment.

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT