Bikerni Hyderabad — an all-female motorcycle club, has come up with a unique way to celebrate Bathukamma while promoting women’s empowerment. Nine women — Jai Bharathi, Surekha, Susan Shanti, Satyaveni, Katyayini, Sushma, Hamsa, Kavitha and Poornima will participate in a nine-day bike rally through the major districts of Telangana in an initiative supported by SHE Teams, Telangana Tourism, as well as a few corporates.
SHE teams will host events for local women in each of the districts that the riders pass through. They will share information about the work being done by SHE teams while conducting Bathukamma celebrations.
Meanwhile, the riders will also promote local handlooms on their tour. Other corporates will support their efforts by supplying them with special handloom outfits that will be publicised on social media. The riders will also stop at handloom clusters en route for photo shoots and digital content. Through live feeds, they will showcase the state’s excellent road network to encourage travellers to use roads to discover unexplored parts of Telangana. The roadshow will culminate in a major event and fashion show that will be held in Hyderabad on the last day of Bathukamma.