Women wearing heavy makeup not perceived as leaders: Study

PTI
Published Mar 11, 2018, 8:00 am IST
Updated Mar 10, 2018, 4:25 pm IST
Both men and women evaluated women more negatively as a leader if the image suggested she was wearing a lot of makeup.
Both men and women evaluated women more negatively as a leader if the image suggested she was wearing a lot of makeup. (Photo: Pixabay)
 Both men and women evaluated women more negatively as a leader if the image suggested she was wearing a lot of makeup. (Photo: Pixabay)

Women wearing heavy makeup are less likely to be thought of as good leaders, a study has found.

The research, published in the journal Perception, revealed that the amount of makeup a woman is wearing can have a negative impact on perceptions of her leadership ability.

 

"This study follows previous work in this area, which suggests that wearing makeup enhances how dominant a woman looks," said Christopher Watkins from Abertay University in the UK.

"While the previous findings suggest that we are inclined to show some deference to a woman with a good looking face, our new research suggests that makeup does not enhance a woman's dominance by benefitting how we evaluate her in a leadership role," Watkins said. 

Participants were asked to view a series of images featuring the same woman without cosmetics and with makeup applied for a "social night out".

Computer software was used to manipulate the faces and the amount of makeup was also manipulated in the face images.

Each participant completed a face perception task where they judged sixteen face-pairs, indicating how much better a leader they felt their chosen face to be compared to the other face.

It was found that both men and women evaluated women more negatively as a leader if the image suggested she was wearing a lot of makeup.





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