Cricket World Cup 2019

Lifestyle Viral and Trending 07 Jul 2019 Project pops up to p ...

Project pops up to please city parents

DECCAN CHRONICLE. | PRIYA RATHNAM
Published Jul 7, 2019, 12:17 am IST
Updated Jul 7, 2019, 12:17 am IST
Two enterprising moms team up to help others understand the best of what’s available for kids.
Vishwa Sachdev and Aditi Prasad
 Vishwa Sachdev and Aditi Prasad

After wowing Chennai parents with their pop ups, mompreneurs Vishwa Sachdev and Aditi Prasad are now bringing their skills to Bengaluru for the first time.

The duo has collaborated to create MiniRoo, a passion project focused at curating experiences and shopping events for parents and kids.

 

“We met on a playdate with our kids. We were discussing where to buy the right kind of products for kids and acknowledged that while there are brands, not too many people have access to them or know about them. And here the idea  was initiated,” explains Vishwa, who has experience in kids’ luxury retail through a store she runs with her husband in Chennai.

Aditi, who has won plaudits for her work as an education innovator, says, “Research in this specific field in this city helped us to know the consumers and their wants. While parents know about the medical brands, not everyone is clued in to the other existing products and services. We want them to know just how much there is on offer for kids and their health and well-being, food, fun and education. That’s why we took up this initiative.”

The founders firmly believe that it takes a village to raise a child andy admit that even this baby has thrived with the support of their family and friends.

Being mothers themselves, they knew exactly what expecting parents or moms and dads of newborn babies and kids needed. Fortunately, they were able to kickstart this project even as they worked on others.

We were multi-tasking rapidly, remembers Vishwa. “We were handling our respective businesses even as we started this venture together. After actuating this concept, we also started Project Mamahood, a forum of experts from related fields conducting TED-talk like discussions around useful and practical topics for the parenting community. They address subjects such pregnancy, labour, breastfeeding basics and challenges, prenatal and postnatal fitness, postpartum depression, handling your toddlers’ behaviour in a positive way, food and nutrition for kids, and more,” she lists.

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Cricket World Cup 2019


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