Legendary Bollywood characters are asking people to keep platforms clean in Mumbai

Mumbai: Awareness campaigns on Indian roads and public spaces including signs about road safety, cleanliness and safety on the trains have mostly beef ignored by the people over the years owing to a bland and boring way of communicating a message.

But in the past few years, it has been observed that putting some creativity and humour into a campaign has not only managed to attract attention but has also led to success of several initiatives.

If sarcasm on Twitter by a traffic cop got the attention of those leaving vehicles in no parking zones, witty tweets by Mumbai’s police chief have also been popular and effective. And now the Indian railways have come up with their own way of motivating people to keep stations and trains clean.

Gabbar warns about dire consequences of breaking the rules

Posters with stills from memorable scenes of timeless Bollywood classics have been installed on platforms in Mumbai, with legendary dialogues from films like Sholay, Deewar and Anand that have been given a Swachh Bharat twist.

Here are some life lessons by none other than Rajesh Khanna's memorable character in Anand

For instance one of the posters features the climax of Dil Wale Dulhaniya Le Jaaege, with the lines, “Jaa Simran Jaa, Platform Bhi Saaf rakhte Hue Jaa”.

The officials seem to have pulled off a brilliant trick to send the message across, after all who can dare to violate rules when Gabbar Singh himself warns them against it.