Arjun Awardee and Asian Games gold medal-winning heptathlete, Swapna Barman has been appointed as a brand ambassador of Senco Gold & Diamonds, a jewellery retail chain. The company has also rolled out a brand new campaign on women empowerment "#DontTakeMeLightly", featuring Swapna.
Swapna will be portraying the role of a woman who has overcome all physical challenges and hardships to emerge winner. She will be promoting Everlite, the light-weight jewellery range of the brand. “It gives me immense pleasure to be associated with and be the brand ambassador of an eminent jewellery brand such as Senco Gold & Diamonds. All the collections are uniquely designed by karigars. The new collection embodies the spirit of women empowerment and self-confidence along with the desire to succeed,” says Swapna.
The earthly shine
The collection, which comprises names such as Nature, Earth and Aqua, endorses social awareness among users to conserve nature, earth and water. The range starts from Rs 6,999 onwards. “Swapna embodies the spirit of overcoming hurdles in different spheres of life and beating physical challenges to emerge a winner. She is equally versatile, excelling at whatever she does in her own unique style,” says Suvankar Sen, executive director, Senco Gold & Diamonds.
