Zara's Love Your Curves' ad backfires badly after using skinny models
A popular clothing brand for women has drawn the ire of the internet after its ad aimed for curvier women ended up featuring models that were not even close to being plus-sized. A photo of the ‘Love your Curves’ poster was snapped by a Twitter user from Ireland who found it while shopping at the popular retailer.
You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy
— Muireann O'Connell (@MuireannO_C) February 28, 2017
Can i just say, this is nothing to with the models. It's the marketeers that have distorted their image & fucked up.
— Muireann O'Connell (@MuireannO_C) February 28, 2017
@MuireannO_C Did someone give you guff about criticising the models?!
— Síobhra Rush (@SiobhraRush) February 28, 2017
Many people online expressed their outrage at the ad which they felt promoted unhealthy stereotypes about body image.
@CamillaKerslake @RebeccaCNReid How didn't anyone on their marketing team go... 'Lads, lads, how about we don't piss people off?'
— Muireann O'Connell (@MuireannO_C) February 28, 2017
@CamillaKerslake @RebeccaCNReid tbf, bulimia inspiring irony is the best.
— Muireann O'Connell (@MuireannO_C) February 28, 2017
@janemerrick23 @MuireannO_C Sometimes I think these shops do things like this on purpose to cause an uproar, ergo loads of free publicity
— Complete Control PR (@pollybirkbeck) February 28, 2017
@Lauramcoffey @louisemcsharry oh to have been in the meeting where this was like, 'Yes, amazing, LOVE IT!'
— Muireann O'Connell (@MuireannO_C) February 28, 2017
@MuireannO_C @shaunwkeaveny Is it the angle of the photo or are their arses smaller than their heads??
— Samantha Lane (@babbamoo) February 28, 2017
@MuireannO_C Stop! Are they having a F@#*in laugh?Curves seriously😮stop now I've seen more meat on good fridayðŸ˜'#Insulted
— Celine Mitchell (@CiciMitchell87) February 28, 2017
However, this is not the first time that Zara has been in the news for the wrong reasons. Not so long ago, a woman sued the brand after she allegedly found a dead mouse sewn into the hem of her dress.
