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Lifestyle Travel 26 Sep 2016 Video: Haywards foun ...

Video: Haywards founder's grandson visits India to learn about the iconic beer

DECCAN CHRONICLE
Published Sep 26, 2016, 12:28 pm IST
Updated Sep 26, 2016, 7:28 pm IST
He also met members of the Haywards family who still live in Majorda village of Goa.
He was inspired by stories about his grandfather's venture
 He was inspired by stories about his grandfather's venture

Whenever beers are mentioned in India, the name Haywards is sure to come up as one of the most well known and strongest brands in the country. The brand founded around four decades back might be just a beer to many, but to one man it means a lot more.

When Ben Hayward saw a BBC report about his grandfather Sir Anthony Hayward creating the iconic beer, he set out on a journey to learn more about the legacy of his family and know more about the brand’s popularity.

 

He first interned at SABMiller to work on a project that involved a documentary for knowing more about Haywards. With help from several people he went on to meet members of the Haywards family who still live in Goa.

Ben drew inspiration from stories about his grandfather and how the number 5000 was chosen to communicate strength of the beer transcending language barriers in the country.

The journey takes him to different parts of the country from Goa to Punjab and all the way to Kolkata, as he traces his grandfather's journey and the outreach of the brand.

 

Click here to watch the video

 

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