Goibibo ropes in marketing automation platform WebEngage

DECCAN CHRONICLE
Published Jul 7, 2018, 4:20 pm IST
Updated Jul 7, 2018, 4:20 pm IST
Online travel brand identified need for an engagement platform to enhance overall user experience.
After conducting intensive research, OTA player Goibibo has chosen WebEngage to power the brand's entire User & Partner engagement strategy. (Photo: Pixabay)
 After conducting intensive research, OTA player Goibibo has chosen WebEngage to power the brand's entire User & Partner engagement strategy. (Photo: Pixabay)

After conducting intensive research, OTA player Goibibo has chosen WebEngage to power the brand's entire User & Partner engagement strategy

The Mumbai based SaaS company is touted as one of the leading Marketing Automation platforms to come out of India, having over 40k businesses around the world under their belt. Esteemed brands such as Flipkart, Ebay, Avaya, Sendgrid, Pluralsight, Souq trust WebEngage with their user engagement.

 

As India's leading online travel brand, millions of Goibibo customers frequent their platform to book flights, train tickets, hotels and outstation cab rides every month. They identified the need for an engagement platform to enhance the overall user experience and increase the number of bookings using Personalization and Contextual cross-channel Communication.

Goibibo CTO, Vikalp Sahni, furthered this view saying, “We at Goibibo are strong believers in the power of creating an unparalleled user experience. Giving users a brand experience that helps them solve a problem and creates value for them is the end goal. For that reason, we identified WebEngage as the right platform that will help us get to the goal. Their Journey Designer tool has been a revelation, helping us create lifecycle marketing campaigns at scale while maintaining contextual relevance with hyper-personalization capabilities.”

 “Partnering with one of the leaders of the OTA industry is a huge positive validation of our platform, and its capabilities. We are happy to learn that Indian marketers have advanced in the maturity scale, and are embracing innovative tools like the Journey Designer to create beautiful and highly effective marketing strategies that resonate directly with the end user. This partnership recognizes the need for Marketing Automation in the industry, and how our positioning is perfectly poised to cater to that need diligently.”, said Avlesh Singh, CEO of WebEngage.

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