War of the roses

DECCAN CHRONICLE. | RUTH PRARTHANA
Published Feb 13, 2018, 12:34 am IST
Updated Feb 13, 2018, 12:34 am IST
Local florists reveal what the flower gifting trends this romantic season are as Valentine’s Day falls tomorrow.
Shruthi Malhan
 Shruthi Malhan

Valentine’s Day is all about making it special for your sweetheart or beloved. And what better way to show that than with flowers, right? A bright bouquet of flowers can instantly brighten up your beloved’s day. Flowers in simple arrangements or large and elaborate bouquets have ruled the love roost for long. But times-are-a-changing, and in a conversation with florists in the city, we explore what the latest trends in flowers are, this Valentine’s Day. 

Meghaa Modi of Flower Box explains the trend, “I have seen two segments of people who come into buy flowers for Valentines. From teens to people in their 20s prefer the classic red roses, teddy bears and chocolates. But people above that age want exotic flowers. The trend for flowers now is a combination of red and white flowers. People can also try red flowers with coloured wrapping, and vice versa.” 

 

For Neel Sengupta of Floradelic, the older generations prefer simple arrangements and classic red roses. The more innovative generations prefer carnations, red orchids etc. He adds, “I have noticed that the younger generation opts for just one flower than an elaborate arrangement of flowers.”

For some though, it’s a single stem that makes a difference. Shruti Malhan of OneRoze feels, “People prefer simple roses though what has changed is the way of gifting them. People like hatch boxes with a surprise element of chocolates and macaroons,” she says. Valentines is a day of spreading the love. Although many romantic still buy flowers for their sweethearts, there is still a segment of people who gift flowers to even friends, and other people, according to Anmol Bajaj of Plush who says, “People have started gifting roses to mothers, sisters, friends and others now.” 

Classic is classic and will always be a trend. Now, though, is add something exotic to a classic flower, to make it unique. Shruti adds, “People are opting for more elaborate gifting. In additional to classic roses, the trend now is to pair the rose with pearls, artwork etc. Another trend that is popular now is pop-up messages with roses.” Wild grass, straw and other shrubs are added to the bouquet too. “I feel that the concept of having a hand-held bouquet is dated. The new trend is gifting roses in boxes,” adds Anmol. When it comes to selection, choice etc, earlier men left it to the florist, but now even men have become particular. Megha adds, “Men have become picky. They select everything from the type of flowers to the foliage and ribbon.” Neel suggests trying out lisianthus which is also known as eustoma, saying, “The flowers look exactly like roses but are more fragile.” Megha feels that the trending flowers are tall red Taj Mahal roses, red Mokara Orchids, pink Oriental Lilies etc, adding, “People are trying to make gifting more personal. They first go to a baking institute, bake a cake and then head to a florist to make their own arrangement of flowers.” And cost is no bar, as the love lorn will shell out anywhere between Rs 1,000 upto Rs 15,000 on flowers for their loved ones! 

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