While, usually, the mere though of infidelity enrages couples, for some men, the act of watching their wife effectively cheating is actually something they enjoy.
A new study now says that cuckolding, which is watching your partner have sex with someone else - is increasing in popularity.
The fetish mainly applies to married couples who enjoy watching their spouse engage in sexual activity and the term cuckolding was originally a phrase used for men whose wives had sex with other men.
It stems from the cuckoo bird, which has a tendency to lay its eggs in another bird's nest.
A shocking new study now shows that more people are trying out cuckolding.
According to a survey carried out by The Metro, they asked a few men via an anonymous sex app called Whiplr why they like cuckolding.
One of these men, an IT consultant from London said, "I’ve been into cuckolding for a while and do it with my girlfriend.” He further added, “What I like most is the feeling of helplessness. I guess that’s the turn-on, watching my girlfriend being taken by another man in front of me. I’m very dominant when we’re alone, but when another man joins us, I’m the cuck.”
He also says that it has made them more passionate as a couple and urges newbies to take it slow and not dive in head first.
Others admitted to being the man invited to please a wife in front of her hubby while another said he enjoyed feeling humiliated by the act.