A Valentine's Day gift is definitely expected, with one in seven women saying they would even break their relationship if they do not receive a Valentine's gift this year.
It is rather motivating for married women to note that 41% of married men pre-plan for Valentine's Day as compared to 31% unmarried men who prepare in advance for their girlfriends. Ashish Chandani, COO & Co-Founder, Giftease.com talks about how the brand is gearing up for a successful Valentine's Day, "Valentine's Day is among the largest peaks for us, in terms of traffic and sales, and hence we decided to do an extensive study on the behavioural patterns expected this year.
Valentine's Day celebrations are no longer just a Metro phenomenon; it has taken root even in the Tier II and Tier III towns. While flowers and chocolates have been all-time favourites, the largest growth is in the customized gifts and
naughty gifts categories.
Keeping these in mind, we have created a handpicked catalogue of diverse Valentine's products, and look forward to an exciting Valentine's Day this
year."
Some other findings from the survey:
- 42% females feel Valentine's is over-hyped, compared to
47% males - but many will still celebrate.
- 15% respondents feel Valentine's should be a national
holiday.
- 29% of men, and 31% of women, have changed their
Valentine at least once in the last 5 years.
- 52% of women believe that flowers are the best way to
say 'I love you', compared with only 29% of males.
- 20% of respondents feel that a proposal on Valentine's
day is most romantic.
- 41% of men, and 30% of women intend to send their V-day
gifts through online shopping sites or apps.
