From flowers, chocolates and love letters love is in the air for some. But, there are others who focus on ‘self-love’ to avoid the stress. Valentine’s Day continues to drive significant consumer spending in floral, confectionery, jewellry and hospitality sectors.
With Valentine’s Day around the corner, relationships, particularly among the younger generation, are undergoing a visible shift, shaped by growing anxieties around long-term commitment. As debates over the sustainability of these evolving relationship models like situationships and nanoships, intensify, a larger question emerges: is committed love slowly losing relevance in today’s rapidly changing emotional landscape?
V-Day is more of an overly commercialized and global observance that compels a pause in the fast-paced modern life to prioritise personal connections and relationships and foster mental well-being through appreciation and personalized meaningful gestures.
From flowers, chocolates and love letters love is in the air for some. But, there are others who focus on ‘self-love’ to avoid the stress. Valentine’s Day continues to drive significant consumer spending in floral, confectionery, jewellry and hospitality sectors.
Though it is usually focused on couples, Valentine’s Day today celebrates all forms of love like friendships, self-love and family bonds. People celebrate Galentine’s Day with friends, express gratitude to parents, siblings or mentors and practise self-care and self-appreciation. Social media may have increased the visibility of celebrations, even causing comparison pressure, but it also encourages creative expressions of love and connects people globally.
With mental health and emotional awareness being prioritized now, V-Day encourages open communication about feelings and promotes self-love and personal growth.
Trendy Valentine’s events are organized in Chennai hotels offering music, food and celebrations tailored for couples. Popular Tamil romantic movies like Minnale, Kadhalar Dhinam and Mounam Pesiyathe are set to be re-released this February 14. Valentine’s Day has become more subjective in today’s world. Rather than being limited to traditional romantic relationships, it now serves as a symbolic reminder to express affection, appreciation and gratitude toward people who matter in our lives.
