Mumbai: People for the Ethical Treatment of Animals (PETA) India has added actor, model, and long-time animal rights proponent Sunny Leone's new cosmetics brand, Star Struck by Sunny Leone, to its "Companies That Don't Test on Animals" list.
The list recognises companies that sell only cruelty-free cosmetics, personal-care, and household-cleaning products.
PETA’s list includes Omved, Soulflower, Herbal Strategi Vicco Laboratories, The Body Shop, and many others.
To let compassionate shoppers know that its products don't harm animals, Star Struck will use PETA India's special cruelty-free bunny logo on its packaging.
Speaking about her move, Leone said, “Increasingly, consumers today want to be confident their purchases do not support harm to animals.”
She added, “PETA India's cruelty-free logo will help Star Struck proudly show that we are firmly against caging, poisoning [and] killing animals in any tests.”
The company will be launching an online promotion campaign to promote awareness of compassionate and cruelty-free cosmetic products.
It will also hold a contest with PETA India and will be giving away free gift hampers to the contest winner.
PETA India notes that more than 3,000 companies around the world have banned all animal tests in favour of effective, modern, non-animal methods.
In India, the testing of cosmetics or their components on animals was banned in 2014, as was the import of animal-tested cosmetics.
However, China still requires companies that wish to sell cosmetics there to have their products tested on animals, and many brands still choose to subject animals to painful cosmetics tests in which substances are dripped into their eyes, smeared onto their shaved skin, sprayed in their faces, or forced down their throats.
Leone was PETA India's 2016 Person of the Year and has appeared in numerous campaigns for the group, including a pro-vegan fashion ad, a pro-vegetarian ad, an ad promoting the sterilisation of animal companions, and a pro-adoption campaign, in which she encouraged fans to "be an angel" by adopting a homeless dog....