Keerthy Suresh Unveils Jos Alukkas’ Shubha Mangalyam Wedding Collection
A celebration of South Indian artistry and timeless bridal elegance
Jos Alukkas, one of India’s leading names in quality and innovative jewellery, unveiled its much-anticipated Shubha Mangalyam Wedding Collection, featuring traditional and contemporary bridal designs crafted to celebrate the sanctity of marriage.
The collection was formally launched by renowned Indian actor and Jos Alukkas Brand Ambassador, Keerthy Suresh, who graced the event with elegance and charm. Speaking at the launch, she said, “The Shubha Mangalyam Wedding Collection draws inspiration from the rich temple artistry of South India. Each creation is crafted with care and designed to be cherished for generations.”
Paul Alukkas, Managing Director of Jos Alukkas, added, “Every wedding is a sacred celebration — a union of tradition, emotion, and legacy. Shubha Mangalyam captures this essence through designs that blend heritage with contemporary finesse. Our in-house designers, together with master craftsmen from across India, have meticulously created each piece to honor our cultural artistry. With Shubha Mangalyam, we invite everyone to celebrate family, love, and tradition.”
The Shubha Mangalyam Collection showcases a range of exquisite bridal jewellery, including grand vaddanam (waist belts), intricately designed harams (long chains), chokers, necklaces, odiyanams (hip chains), and bangles that reflect the rich legacy of South Indian gold jewellery. Each piece undergoes rigorous quality checks and carries the BIS HUID certification, reaffirming Jos Alukkas’ commitment to authenticity and excellence.
Available across all Jos Alukkas outlets, the Shubha Mangalyam Wedding Collection is a tribute to the elegance and artistry of Indian weddings, offering brides timeless designs that combine sophistication with cultural heritage.
