Jungkook Joins Chanel as Global Ambassador for Fragrances, Beauty
Jungkook himself expressed excitement over the collaboration, citing Chanel as a “pioneering House that cherishes its timeless heritage while constantly reinventing itself with modernity."
Chanel has confirmed that BTS member, Jungkook is its new Global Ambassador for Fragrances and Beauty. This historic partnership places the international superstar at the top of the brand's worldwide campaigns and further secures his influence within music, fashion, and luxury branding.
Thomas du Pré de Saint Maur, Chanel's Head of Global Creative Resources for Fragrances & Beauty, mentioned how the house was pleased to include Jungkook, "Because his bold and innovative spirit aligns so seamlessly with the values Chanel Beauty pursues."
"He is an inspiration for the new generation, bringing passion and creativity wherever he goes," he added.
Jungkook himself expressed excitement over the collaboration, citing Chanel as a “pioneering House that cherishes its timeless heritage while constantly reinventing itself with modernity." He alo mentioned that, as an artist, the collaboration held a deep personal meaning for him in staying true to his style while embracing new challenges.
The partnership reflects a broader trend in luxury, where brands tap into the immense cultural influence and dedicated fan base of K-pop icons to boost their relevance in today’s market. The creative direction this powerful new alliance will take is eagerly anticipated by both fans and industry observers.
Following his successful solo career, which includes his Billboard Hot 100 hit “Seven,” he is expected to feature alongside Jungkook in global campaigns and special projects across Chanel’s fragrance and beauty platforms.
The article has been authored by Siftpreet Kaur, an Intern at Deccan Chronicle
