The first few months of a baby's life on parents can be rough. Feeding time at odd hours can be especially difficult.
The difficulties of feeding is exactly what led Ayal Lanternari to create a product that would make parent's lives a whole lot easier.
The idea came to him while he was waiting for a bottle to warm up for his three-month old girl.
The product is a radical new breast-shaped bottle. "The bottle kind of designed itself in my head," Lanternari told CNN.
When he mentioned his idea to a friend Asaf Kehat, biomedical engineer, the two decided to team up to make this possible.
"My first reaction was there was something so simple and genius about it. It was an obvious solution," Kehat told CNN.
"I researched the baby bottle market and couldn't find anything like what Ayal had thought of."
They have named the bottle Nanobébé, which is a concave bottle in the shape of a mother's breast.
"The unique geometry of nanobébé's Breastmilk Bottle and Storage Bags allows the breast milk to be spread into a thin layer that cools quickly, reducing bacterial growth," the firm is quoted as saying by the Daily Mail.
Adding "It is beneficial to cool breast milk as quickly as possible so that the immunological properties inside go towards the baby's nutrition rather than fighting the bacterial growth."
The pair hopes their innovation bottle can bring ease to parents of a newborn....