By freezing the embryos and waiting for close to a month to implant the first one, it gave women's bodies time to recover from the first stage of fertility treatment, the Daily Mail reported.
This break in the process was found to significantly improve pregnancy rates.
Researchers from Cambridge University Hospitals Trust found the method resulted in pregnancy 62 per cent of the time.
"What we've been doing for years is put the best embryo into the worst environment so by being very well-meaning, we might actually have been holding back success rates for years," Consultant embryologist Stephen Harbottle of Cambridge IVF, told the Daily Mail.
Adding, "We can start saying to people you've got a better than 50 per cent chance of success in most of the age groups. Across the board, data is showing a huge increase in success rates. It's really exciting."...