One in five of mothers breastfeed less than the recommended amount in a month, revealed research conducted by the Public Health Wales (PHW).
While breastfeeding in the first six months is important, it does not come naturally to all mothers. The Fed Is Best campaign told the BBC mothers tend to "feel immense pressure by society and by current breastfeeding protocols to only breastfeed their newborn," despite not having enough milk.
The report by the BBC also revealed women can sometimes experience "bleeding or cracked nipples" and even pain, often when the baby has been unable to latch on properly.
Understanding the concerns and issues that come with breastfeeding is vital, Karen Thompson from PHW told the BBC. So the right advise and guidance can be provided.
While much still needs to be understood, some tips for new moms and mothers-to-be are:
* Learning more about breastfeeding
* Stay hydrated
* Ask for help
* Do not worry about routine
Babies who do not receive enough milk are at risk of jaundice, hypoglycemia and dehydration. Research also indicates children who were breastfed gain a healthy weight as they grow and are less likely to suffer from heart disease and high blood pressure.