New Delhi: After turmeric latte, it is now time for Haldi Eyes! While supermodels and celebrities ranging from Priyanka Chopra to Victoria Beckham swear by turmeric -be it in lattes, breakfast cereal or face packs and body scrubs, the humble haldi is finding its way into makeup kits.
Now Sephora, one of the most popular beauty havens in the US, is stocking a 'Haldi Eyes' brightening eye cream containing turmeric. Retailing as Farsali Haldi Eyes Brightening Turmeric Eye Cream, the product is a turmeric-infused formula that also contains caffeine. It acts as a three-on-formula which hydrates, brightens, and even doubles as a primer or concealer while addressing dark circles, dryness, loss of firmness and elasticity.
In short, brands like these are acknowledging the wisdom of what desi grandmothers have always recommended - haldi for healthy skin. Turmeric has anti-inflammatory and antibacterial properties that make it suitable for all skin types, something that works well for cosmetic products that are mass produced for various people with different skin conditions.
People with sensitive skin and acne can also use these products that have turmeric as one of the base ingredients. Considering that turmeric is a natural antiseptic which helps to keep bacteria from spreading, it can help fight pimples and other skin woes. American Academy of Dermatology has established that moisturisers containing turmeric help protect the skin from sun damage and ageing.
