Deccan Chronicle

Here's what to expect from India Beach Fashion Week

Deccan Chronicle | DC Correspondent

Published on: March 3, 2017 | Updated on: March 3, 2017

The three-day extravaganza will kick-start from March 6 to March 8.

Models displaying a designer's collection. (Photo: Instagram/ @ibfw2017)

Models displaying a designer's collection. (Photo: Instagram/ @ibfw2017)

New Delhi: With India Beach Fashion Week all set to hit Goa soon for its 4th season, here's a sneak peek at the thrilling ride ahead.

Crocs, is the associate sponsor for India's biggest resort-wear fashion event, where the brand will collaborate with six designers from the resort wear segment of the fashion industry.

The three-day extravaganza, which will kick-start from March 6 to March 8, will witness a wide variety of beach-friendly styles for men, women and kids in the collections from designers Asmita Marwa, Flirtacious, Ken Ferns, Sanjay Hingu and Asif Merchant.

Stylish mesh sneakers, heels, wedges, funky sandals, slides, beach flip flops and many more designs have been selected as a part of their runway collection for the ramp show.

Sanjay Hingu and Asif Merchant's blue and white range of resort wear will be going the casual way, while brand Flirtacious will be sporting fun wedges by Crocs to compliment their multi-coloured swimwear collection.

Ken Ferns' fun collection full of prints and twisted colors paired with the best of the shoes that Crocs has to offer will tempt you to get your hands on the complete look right away. Adding to the fun, celebrities like Lopamudra Raut and Rhea Chakraborty will be seen walking the ramp.

Crocs is all for promoting new talents and this will be showcased on the ramp by 8 Gen-Next designers on Day 2. Asmita Marwa will be sporting multiple styles from Crocs with a surprise element for the audience on Day 3.

Deepak Chhabra, Chief Executive Officer, Crocs India said: "India Beach Fashion Week has emerged as Asia's largest consortium of designers under the same category. We believe that this festival will be a good opportunity to connect with an engaged and targeted audience. We are excited that this collaboration will help us reiterate our brand's ethos of creativity, playful energy and love for fashion. I am confident that this show will be a spectacular success."

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