In today’s dating world, recycling might not just save the planet - it could be the key to securing a second date. A recent survey from happn, the real-life dating app, reveals that being eco-conscious is now a green flag, with 60% of Singles finding sustainability an attractive trait in a potential Crush. For many daters across age groups, shared environmental values are now non-negotiable when it comes to building a genuine connection. Millennials and Gen Z are increasingly embracing eco-romance, with nearly 60% from both groups showing interest, respectively, viewing environmental awareness as a sign of compatibility. Women aged 35+ are fully on board with 100% seeing eco-consciousness as a green flag. On first dates, this trend holds strong: 52% of Gen Z and 58% of women prefer sustainable experiences, such as park walks or vegan cafés, while 48% of Millennials agree that these activities signal shared values.
To foster this growing passion for eco-conscious date experiences, happn hosted an Eco-Conscious Trail Date - a curated walk through an eco-friendly hotspot in Mumbai that encouraged more mindful connections in real life. This unique eco-date experience allows Singles to connect and share moments of disconnection, all while embracing nature and sustainability. happn wants to bring together like-minded Singles for a shared journey rooted around ecologic values. Designed to show that common interest can spark more than just conversation, the trail blended purpose with connection in an exciting and refreshing way. This green dating trend reflects a broader shift, especially among Gen Z and Millennials, who are seeking authenticity in sustainability. For 37% of Gen Z eco-awareness is attractive, but it has to feel genuine, whereas for some it’s a dealbreaker: 25% of Gen Z and Millennials say they would eco-dump or reconsider a connection if sustainability doesn’t align with their values. Moreover, sustainability is not only a topic of conversation but also a growing trend showing up more in dating bios, especially among Gen Z women. But, some are stretching the truth - 26% of Gen Z and 24% of Millennials admit to pretending to be greener than they are to impress a Crush.
happn’s CEO and President, Karima Ben Abdelmalek, says: "At happn, we foster meaningful connections that are built on more than just a vibe —they’re rooted in shared values and passions. In today’s dating landscape, being eco-conscious isn’t just an ethical choice; it’s a green flag for authentic bonds. Whether it’s a nature walk, a sustainable shopping spree, or a visit to an eco-friendly café, sustainability is becoming a true sign of compatibility. Our Eco-Conscious Trail Date is a perfect example of how happn is creating avenues for Singles to connect over passions that matter. For many, shared environmental values are no longer a mere preference—they are a must-have in building a genuine connection.” So, whether you're a passionate recycler or simply mindful of your environmental impact, one thing’s certain: love today is as much about values as it is about vibes.
