Crafting perfection in pints

ANI
Published Jan 31, 2019, 5:17 pm IST
Updated Jan 31, 2019, 9:30 pm IST
Simba – India's first craft beverage brand associates with Lakme Fashion Week and India Art Fair.
Simba is also the first in Inida to have introduced a bottled stout. (Photo: ANI)
 Simba is also the first in Inida to have introduced a bottled stout. (Photo: ANI)

Delhi (ANI/NewsVoir): Simba, India's first craft beverage brand, debuts as the official beer partner at two of India's iconic, craft-oriented events – Lakme Fashion Week and India Art Fair.

In a quest to create something unique, Simba has created a 3D installation of Simba's mascot at India Art Fair that creates different interpretations of the original piece when viewed from different angles.

 

Simba is continuously strategically partnering with like-minded brands which resonate with its vision and ethos. On one hand, India Art Fair reflects the country’s fast-developing art ecosystem while on the other hand Lakme Fashion Week has lifestyle at its core.

Unlike several other beer companies, they make their own beer at their flagship brewery in Durg in Chhattisgarh. Simba is the result of rigorous research on the supreme quality beer. The brand emphasises making good quality and premium products for mass audiences.

Prabhtej Singh Bhatia, Founder & CEO of Simba Craft Beverages said, “We are delighted with our collaboration with Lakme Fashion Week and India Art Fair as these are a gateway to meaningful synergies. Just like Lakme Fashion Week is the hallmark of the best from the Indian fashion designers, we at Simba offer the best from the Indian craft beer segment. Similarly, we are delighted to collaborate with India Art Fair and create the installation of our mascot. The synergies of India Art Fair complement the ethos and the vibrancy of Simba."

They prefer to make the beer in small batches giving enough attention and focus to the recipe of each beer hence not compromising on the taste. The brand also uses real orange peel from the farms in Europe to get the rich flavours in Simba Wit. It is also credited with having introduced India’s first bottled stout.

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Location: India, Delhi




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