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Lifestyle Food and Recipes 26 Jan 2019 No Sweetheart messag ...

No Sweetheart message candies this Valentine

AP
Published Jan 26, 2019, 1:48 pm IST
Updated Jan 26, 2019, 2:34 pm IST
Sweethearts won’t be on store shelves this Valentine’s Day.
The popular heart-shaped candies with love messages have become symbolic of Valentine's Day over the years. (Photo: AP)
 The popular heart-shaped candies with love messages have become symbolic of Valentine's Day over the years. (Photo: AP)

DETROIT: Sweethearts- those chalky little candies with messages on them won’t be on store shelves this Valentine’s Day.

The New England Confectionary Co. or Necco, had been making the popular candies since 1886. But the company filed for bankruptcy protection last spring.

 

Ohio-based Spangler Candy Co. bought Necco in May. But Spangler said Thursday that it didn’t have time to bring Sweethearts to market this Valentine’s season.

CEO Kirk Vashaw said Spangler wants to make sure Sweethearts “meet customer expectations” when they return to market. He didn’t say what changes Spangler plans to make or when they’ll go back on sale.

Competitors like Brach’s are still making conversation hearts. But online retailer CandyStore.com says Sweethearts were by far the most popular brand, commanding 80 percent of US market for candy hearts.

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