While these products have already been launched in the South, the company plans to introduce them in other markets in coming months.
The total processed foods market size currently stands at Rs 2,500 crore.
Hyderabad: Mother’s Recipe, the market lead-er in Indian culinary products, has introduced four new Kerala variants in ready to cook category — Malabar Chicken Curry, Malabar Fish Curry, Kerala Chicken Roast and Kerala Prawns Fry.
While these products have already been launched in the South, the company plans to introduce them in other markets in coming months.
The total processed foods market size currently stands at Rs 2,500 crore. Out of this, ready-to-cook products’ market size is Rs 700 crore (barring noodles and pasta) and is expected to grow around 20-25 per cent over the next five years.
( Source : Agencies )
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