London: Juicy Couture's rhinestone-studded, velour two-piece tracksuits could soon be returning to the fashion fold.
The luxury fashion brand has announced a debut catwalk show at the New York Fashion Week, next month.
In the time of fashion throwbacks, its comeback has been in works ever since Authentic Brands Group acquired Juicy Couture's intellectual property assets in 2013.
Worn by everyone from Paris Hilton to Jennifer Lopez to Britney Spears in their heyday, the tracksuits have now been adorned by the likes of Selena Gomez, Kylie Jenner, and Rihanna.
Introducing our SS18 Campaign with @thylaneblondeau #THISISJUICY pic.twitter.com/JcTqowUXw7
— Juicy Couture (@juicycouture) January 24, 2018
With newly appointed creative director - Jamie Mizrahi, a known celebrity stylist, the brand has appointed teenage model Thylane Blondeau as its new face.
Also, as reported by The Independent, the luxury brand has already recruited a slew of social-media savvy stars for promotion.
Sleigh all day: https://t.co/ubf4xTLLlN pic.twitter.com/No29NrVEgh
— Juicy Couture (@juicycouture) December 24, 2017
The zip-up hoodie, and comfortable-snuggling jogging pants will be making their runway debut on February 8.
