The Body Shop, on Tuesday, set the beauty space abuzz with its one of a kind launch of its ground breaking format, called Body Yogurts #15SecondsTo Hosting the world's first ever Flavour run- the 'Flavathon’ - Beauty meets 'fun-marathon'.
Body Yogurts was launched by Brand Ambassador Jacqueline Fernandez.
Showcasing the unique quick absorption and instant moisture property of Body Yogurts, through an 'experience to cherish', The Body Shop challenged millennial to go the distance at DLF CyberHub.
Five different teams of nearly 300 participants represented the five unique flavours of Body Yogurts namely, Strawberry, Moringa, British Rose, Mango and Almond Milk.
The event came alive with a high energy zumba session and pulsating music to match the Flavathon spirit. Seven lucky participants won luxe hampers and each participant took home a body yogurt.
The participants loved the concept of Flavathon and were seen high on the sensorial flavours participating in the Flavathon and flagging off the run.
Speaking about the event, Jacqueline Fernandez, Brand Ambassador, The Body Shop India said, “The Body Shop's Body Yogurt is the fastest way to achieve supple, moisturized skin. Today, we all come together to celebrate and welcome this advanced beauty format in the most exciting and fun way possible, the Flavathon!”
She further added, “Body Yogurt is the best addition to your skin care regime and is the perfect choice for millennial who are always on the go. It has the most enticing flavours, a superbly calming texture and is yet another addition to the brand's 100 per cent vegan range of fabulous products.”
Present at the event, Shriti Malhotra, CEO, The Body Shop India expressed, “It is immensely satisfying to see all the love that we receive for our launches and novel initiatives.”
Malhotra added, “We were the pioneers in launching body butters and with this format of Body Yogurts, we hope to create another winner- the fastest way to maintain healthy skin for the body, investing just a few seconds every day. The Flavathon is our showcase for Body yogurts and quick, Onthe- go Beauty products. Through this fun event today, we kept up with our young fans, matching pace with their fast lives and addressing a pressing need of the time.”