Misho has gained massive success in just three years. It is currently one of the brands that a lot of celebrities have been seen flaunting nationally as well as internationally. Suhani Parekh, founder and creative director of the label and a sculptor turned designer, featured on the Forbes 30 Under 30 list in the fashion category in 2018, and won the Vogue Paris Design Award for the 15 best earrings of 2017 too. Parekh hand carves each piece with amazing finesse.
Fashion was not the designer’s area of education but her love for sculpting and creating versatile designs made it possible for translate her design education into fashion and attain such massive success.
Misho’s jewellery is the aesthetic equivalent of modern architecture for the body. The label is crafted using clean lines and simplified geometric shapes with a strong emphasis on material and form. The vision of the label seems to be to bring out the best in the everyday – the plain yet intriguing aesthetic.
From Rihanna, Kim Kardashian West, Sonam K Ahuja, Kareena Kapoor Khan, Deepika Padukone to Anushka Sharma – many celebrities adore Misho and have been crucial in the label’s success story.
Kendall Jenner was first seen in Misho’s statement hoops, which have been previously also worn by Sonam Kapoor and Anushka Sharma. Recently, she wore another Misho pair, making it the second time in the same week. Sonam Kapoor Ahuja had previously worn the big Misho hoops on a trip with husband Anand Ahuja and styled it beautifully with an orange top. Anushka Sharma has also donned the same pair of hoops with gorgeous red Cinq à Sept separates in the past.