Brazil's 'most beautiful fat girl' contest moves a million

Brazil’s most beautiful fat girl beauty pageant has taken social media by storm. After a series of videos on body shaming doing rounds on media platforms in the recent past, the beauty contest comes as a fresh breath of air. Taking a different approach, this contest celebrated a woman’s curve.

Adhering to the rules, women above 76.8 kgs participated in the beauty contest on May 20 in Rio de Janeiro. The event had a swim suit round and the participants also shook their legs to popular tunes. Around 35 women participated in the spellbinding contest which has struck a chord with the audience.

At an age when beauty contests are all about panache and a conventionally-accepted body type, this celebration of flab moved a million.