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Lifestyle Fashion and Beauty 23 Feb 2020 SajKe.in redifining ...

SajKe.in redifining exquisite artisanal crafts and bespoke designs

DECCAN CHRONICLE.
Published Feb 23, 2020, 1:26 pm IST
Updated Feb 25, 2020, 8:29 am IST
It aims to reach out to every woman who believes in eco-friendly and ethical fashion with organic dyes used on 100% cotton products.
Their muse is a woman who is kind-hearted, well-aware, independent and believes in donning trend-forward yet sustainable fashion. (Photo: File)
 Their muse is a woman who is kind-hearted, well-aware, independent and believes in donning trend-forward yet sustainable fashion. (Photo: File)

SajKe.in, a Gujarat based clothing brand, brings forward sustainable fashion clothing created by artisans who handcraft their art in an environment-friendly manner. Art and artists that deserve appreciation and recognition for the beauty of nature that they showcase at its best. ⁣In this age, where machines churn out fabric imitations, Indian crafts are created, with meticulous details, by hand with great skill and care. As with any artisan-produced textile, this factor alone makes the artisanal craft of great value and appeal.

The brand offers exquisite artisanal crafts collection that boasts of bespoke clothing and jewellery. Their muse is a woman who is kind-hearted, well-aware, independent and believes in donning trend-forward yet sustainable fashion. SajKe.in aims to reach out to every woman who believes in eco-friendly and ethical fashion with organic dyes used on their 100% cotton products.

 

According to Mrs.Divya Advani Bharwani, founder of SajKe.in, "The idea of sustainability in fashion has been much talked about lately, since organic cotton is 30% more expensive than the material used in fast fashion. Therefore, the decision-making capacity of the buyer makes a gradual shift. We have kept sustainability and ethics over everything, and are quite vocal about it.”

She further reiterates, "We make informed decisions in our manufacturing process so that no stage in the production of any garment from SajKe.in causes any harm to the already ailing environment. Our endeavour is to produce sustainable garments without compromising aesthetics. The human touch in our garments is apparent, with fascinating variations that cannot be replicated by machines. We must appreciate the painstaking effort that goes into every stage of making each fabric. It is a celebration of ecological integrity; plants, nature and people are involved at each step.”

 

SajKe.in endeavours to make timeless designs that have been designed with elegance by their home-ground craftsmen. The brand encourages the craftsmen to revive the beauty that depicts the versatility of one of the oldest crafts of India, but with a modern touch. Their clothesline and jewellery collection are depictions of eloquent work on soft handloom-spun fabric, made for the modern, aware woman.

To shop from collections from SajKe.in, visit their online stores on Facebook and Instagram -@sajke.in

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