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Lifestyle Fashion and Beauty 19 Dec 2018 The one constant in ...

The one constant in fashion is it is ever changing, says designer Shivani Jain

DECCAN CHRONICLE
Published Dec 19, 2018, 4:26 pm IST
Updated Dec 19, 2018, 4:26 pm IST
Both Hollywood and Bollywood celebrities have endorsed Tisharth by Shivani in a short amount of time since its inception.
The USP of the brand lies in the fact that it provides international looks and fits in finest fabrics.
 The USP of the brand lies in the fact that it provides international looks and fits in finest fabrics.

Tisharth by Shivani is no stranger to the limelight and paparazzi. A fledgling brand, it has already received much limelight due to Shivani Jain's stellar designs and endorsements by both Bollywood and Hollywood celebrities.

In fact, a popular fashion event saw Bollywood actress Nushrat Bharucha walk the ramp in Shivani's all-white, mildly sequinned and heavily ruffled gown. Not only that, Briden Starr too has been seen sporting Tisharth by Shivani.

 

In conversation, Shivani says that fashion is not something extraordinary; rather it is something that one deals with on a daily basis. “Every morning when we choose what to wear, our choices say a lot about us and how we feel that day,” she says adding that the one constant in the world of fashion is that it is ever changing.

Speaking about how fashion evolves, Shivani explains, “We are constantly being bombarded with new fashion ideas but we have to incorporate style with trends and that is the best fashion for us.”

Elaborating on Tisharth, Shivani reveals that the USP of the brand lies in the fact that it provides international looks and fits in finest fabrics. The originality of the brand’s designs makes the audience want more as well, she says.

“Another point is we have very competitive prices as we want our label to be worn by most of the women,” she quips.

As for the response she has received, Shivani says that in the three years since its inception, the designs have been spread all across the world and have been endorsed by Bollywood and Hollywood celebrities.

A few designers Shivani would like to see sporting her brand include Alia Bhatt, Sara Ali Khan, Anushka Sharma and Katrina Kaif. Jain further adds the brand would love to design for all women achievers across all fields.

Currently the founder and designer Shivani, who finds inspiration from the likes of Elie Saab, Jenny Packman and Oscar de la Renta, is working on Tisharth’s new collection for winter resort 2019 which comprises of gowns and dresses in which they have used fabric manipulation techniques using organza.

“This is a small capsule collection which has edgy silhouettes and embroideries and apt for the coming season”, she says.

As for her future plans, she concludes, “I am participating in the Paris Fashion Week in February 2019 and go to Milan after that. I and want my label to be available at the stores all over the world. I want to be known as a designer with a global recognition.”

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