‘Nail’ your everyday look!

DECCAN CHRONICLE. | POOJA PRABBHAN
Published Mar 18, 2018, 4:23 am IST
Updated Mar 18, 2018, 4:23 am IST
The beauty of the art form lies in the hands of the artist.
Nail art is not a fiddling business, anymore. City professionals are shelling out big bucks for the perfect #nailfie
 Nail art is not a fiddling business, anymore. City professionals are shelling out big bucks for the perfect #nailfie

It’s time to move over OOTDs, ‘cause, it’s all about letting your nails do the talking!  Nail art is no longer a flimsy business in town – young working professionals, on an average, in the city spend around `3,500 - 5,000 only on their nails every month. All, for the love for a good #nailfie! Even those wanting to skimp on a few bucks by going the DIY route have confessed to buying elaborate imported gel kits that can easily cost about Rs 1,500 –Rs 3,000! In a candid chat, we explore the fetish, which has snowballed into one of the biggest beauty trends of 2018!

“I’ve blown up close to `15,000 in the past, owing to my obsession with embellished nails. I knew the craze was getting out of hand;  at least Rs 5,000 would go on the nails every month, after cutting down. So I started  ordering nail kits worth US 70$. However, I’m least regretful because nails play a huge role in enhancing your personality and a look for that matter,” begins Shruthi Vijay, a radio professional. While shelling out big bucks isn’t the concern, what matters most is how the entire art work turns out. For some, aside of going behind a few bucks, time’s a huger investment and wouldn’t mind spending an entire evening getting it right. Women are even gifting each other nail art treatments for bachelorettes! Naaila Khan, a 27-year-old lifestyle writer shares, “Nails are a great canvas to express your style! I love trying out the latest mani trends – I’ve had chromes, holographics, colour changing ombrés, free hand painted designs, chain embellishments . I even dedicated a design to a friend during her bachelorette, which she thought was really special. There’s so much you can play with depending on your style, mood or occasion!” Naaila, who spends around ` 4,000 per month on her nails, adds,”I get my acrylic nails done once a month and change my design about twice a month. Everybody asks how I manage them because they’re a bit high maintenance, but when my mani is on fleek, I feel like the best version of myself! And anything that makes you feel like that, is always worth it.”

 

A popular city emcee Zeishah Amlani is known to flaunt her creative nailfies on social media. She says, “So, I usually see stuff on Instagram and pinterest and end up gushing over it. I even ended up buying loads of tools/stickers/stamping plates/ etc from Mumbai and even had some shipped from the states! It takes a whole lot of patience mainly for the various coats to dry. Earlier, I would do it every fortnight. Nail art, if done right, looks great and makes you stand out.”

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