Forever 21 apologises post backlash over offensive T-shirt design

Washington: Fashion brand Forever 21 has recently issued an apology after it received backlash from customers over a graphic T-shirt that featured slogan, "Don't Say Maybe If You Want To Say No."

Consumers took to social networking site Twitter and condemned the retail chain for approving the "Maybe No" shirt design that seemingly played down rape culture and anti-consent, reports People Magazine.

(Photo: Screen grab)

Later, Forever 21 released a statement that read, "Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously. With regards to the t-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologize to anyone who was offended by the product."

Project Consent was among the activist groups to take part in the overwhelming backlash that resulted in the removal of the graphic tee.

One of the tweet was, "Hey, @Forever21, we think you should #StopVictimBlaming and pull this shirt from your stores."