If we were to describe slow fashion to a foodie, it would best be described as the equivalent of farm-to-table food. “Slow fashion,” is by many perceived as the future of clothing – and one that will not leave you full of buyer’s remorse. The term is based on a sustainable fashion revolution aiming to provide consumers with the ability to style themselves in pieces that have been ethically produced, giving great care to both the environment and the workers who produce such fashion items, resulting in the creation of garments that are less wasteful of the earth’s resources. Slow fashion is instead about evolving a personal style and incorporating consciousness into fashion, not maniacally following seasonal trends but rather staying true to yourself.
Pradeep Krishnappa and Rema Sivaram, are the names behind Fair Konnect, a new-age design studio believing in ethics, fair trade and sustainable lifestyle as a way forward. They sell accessories and apparel like stoles, dresses, tops, skirts, palazzo pants, all of which are made with organic cotton and natural fibres. The collection is contemporary with traditional fabrics hand loomed by Indian weavers and craftsmen.
“We are a new age design studio believing in ethical, fair trade and sustainable lifestyle as way forward. Our in house brand Ethic Attic deals with Fair Trade Organic Cotton Clothing and Sustainable Clothing. We bridge the socially aware buyers with the artisans to ensure ethical trade through fair trade practices,” says Rema Sivaram. Considering just how fast-paced the fashion industry is, bringing ethics into the centre of it is by no means an easy task. The primary vision of this duo is to make India the trade capital of the world.
“The artisan and crafts sector all over the world is quite unorganised and do not get the prominence that it deserves. We elevate awareness about artisans and the part they play in the global economic growth through their services,” says Pradeep Krishnappa. The company’s focus is on popularising fair trade through services and products. The accessories and clothing are for the modern women who are always on the move yet not forgetting to be fashionable and at the same time being ethically responsible by making use of their power of choice to be the agent of change. “Our products are all made of soft non-violent silk, organic cotton and natural fibres such as lotus fibres, all of which have been hand-loomed by Indian weavers and craftsmen receiving a fair price. Fair trade is a social movement that ensures that the farmers receive a fair and stable price for their cotton,” adds Rema.
