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Pernia’s Pop-up store launches its first international store

DECCAN CHRONICLE.
Published Nov 14, 2019, 3:38 pm IST
Updated Nov 14, 2019, 3:38 pm IST
Pernia’s Pop-Up Studio launches London store.
Pernia's Pop-up store in London. (Photo: File)
 Pernia's Pop-up store in London. (Photo: File)

London: The leading brand name in luxury Indian fashion for a global platform, Pernia’s Pop-Up Shop, a property of Purple Style Labs, launched its first international store on Saturday 9th November in the heart of London’s Mayfair district. Pernia’s Pop-Up Studio opened its doors at 11 Grosvenor Street to welcome a who’s who guest list of celebrities, influencers and VIP guests, including influencer Farahana Bodi; actresses Priya Davdra, Amrit Maghera and Sara Khan; Bollywood celebrity coach, Afreen Khan; and a host of social media influencers and fashionistas.

Synonymous with the crème of Indian fashion accessible globally via its world-famous online platform, Pernia’s Pop-Up Shop, the brand has established several, coveted offline stores across India, now bringing a discerning edit of both heritage and new-gen Indian designer collections to the heart of the Capital’s luxury fashion district.

 

Collections at the London store will feature a consistent rotation of leading fashion houses, stocking 50 plus designers such as Rohit Bal, Gulabo by Abu Sandeep, Tarun Tahiliani, Anita Dongre, Anamika Khanna, Gaurav Gupta, Amit Aggarwal, Manish Arora, Rohit Gandhi + Rahul Khanna,Varun Bahl, Shantanu & Nikhil, Ridhi Mehra, Masaba, Papa Don’t Preach, Samant Chauhan, Gopi Vaid and Shivan Narresh among many others.

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