There are two kinds of people in the world – pro-pink and strictly anti-pink; and, if you relate to the former category this season is a treat for your sartorial senses. The Millennial Pink (aka Tumblr pink) made an official entry in the year 2016, and even after three years it refuses to go away. While millennials can’t get enough of the shade, fashion brands are experimenting with variations of this colour in everything possible – from apparel to accessories and even formal occasion wear; one would find this shade of pink standing out.
“In a generation where section 377 has been legalized and the law on adultery is modified, Millennial Pink is a cheeky way to blur traditional societal concepts of gender”, remarks designer Pankhuri Jain. She adds, “I would not term millennial pink as another girly colour. And personally, I feel it is one of those few colours that are not restricted to one gender. Gone are the days where pink was reserved for girls with Barbie and bubblegum. Various unisex brands are using it to make outfits, bags, cosmetics, phone covers and accessories for both genders. Millennial Pink is looking at the world through rose-colored glasses!”
Millennial pink resembles a bright tone of powder pink and is raging on the runway, as today’s generation finds it a powerful way to express power and glory. Designer Varsha Wadhwa says, “It is the colour of today’s generation. Everyone is accepting this shade as opposed to a neon pink or powder pink so brands have found the perfect shade of pink to experiment with. You can wear it with blacks and whites, pastels or bright shades – it goes with everything.” While Suganya Lakshmi, a fashion expert, suggests, “In today's gender-neutral times, here's a colour that's androgynous enough to break stereotypes and appeal to (and suit) both sexes. Embrace the colour trend this season with blush sneakers or soft skirts and jackets for women and polo tees or well-fitting trousers for men. For a contrast of colours, pair it with another season's favourite - emerald green,”
Millennial Pink is the new White, and designer Chandni Sahi feels that this colour is in now, making an appearance in every girl’s and boy's wardrobe. It can be paired with neutrals, monochrome shades and in the same family too. “If you're wearing one piece of this pink you can pair it with gold accessories and denim,” she says. While designer Pooja Shroff predicts that although the colour is going strong it might soon face competition from shades like mint green, rustic orange, lavender and mango yellow. She says, “It is just a mere craze for Millennial Pink that people are experimenting with this shade in their wardrobe, furniture, cosmetics, accessories, and gadgets. This colour is very soothing to the eyes and it looks really amazing on Indian skin and hair colour tones.”
Whereas, according to designer Adarsh Makharia, Millennial pink is not one but a range of shades that are commonly known as blush, salmon, baby pink, peach, etc.
He says, “The trending colour is being used by Indian bridal couture brands and well as by international sportswear brands like Nike. Since the millennial generation is more experimental with the colours that they wear, this pink is now found in men’s fashion as well and has become a gender-neutral colour. While incorporating this colour into your look, remember to keep it simple and neutral. Pair it with white, brown, darker shades of pink and even other pastel shades to make a statement.”
Interestingly, designer Sunil Mehra, who has done an entire collection of menswear in pink feels that Millennial Pink is a soft, relaxing hue closely relatable to peach, salmon or rose quartz. He says, “This colour has a quirky characteristic of breaking the monotony and finding a place for itself in every combination.
From suits to kurtas to pocket squares to bows, - it allows a complete creative space to work in for men. The best combinations to play around with this for men would be in tones of greys and whites. To enhance the look, one can go for checks over greys. When pairing with Indian wear, match it with tones of gold and basic browns.”