The beautiful collection by Karagiri perfectly compliments their signature modern energy concocted with authentic designs. (Photo: File)
If you are in the pursuit of looking for intricate, awe-inspiring six-yarder, then Karagiri is one such brand that can satiate the saree connoisseur in you. Pune based Karagiri aims to reach out to every woman seeking to be a pathbreaker in her own stride.
Apart from selling online via their website and social media channels, today Karagiri has a beautifully crafted showroom in Pune where the collection boasts of the intricately crafted traditional handlooms, where young brides can find range of designs much according to their liking and choice. The studio became famous for its contemporary approach towards fashion where we use handlooms to make contemporary lehengas and complete bridal trousseau with hand embroidery details!
Karagiri not only offers complete solution for wedding trousseau shopping but serves an entire collection for the masses. The brand understands that saree today is a prized possession for any woman, and thus it serves a multitude of looks from professional to ceremonial; offering an entire range of collection priced between Rs 2,000 and Rs 50,000, and the startup has listed more than 7,000 products on its website. With a total customer base of around one lakh, the startup serves about 170 orders per day.
According to Pallavi Mohadikar, Founder, Karagiri, "Today Saree is a not just an ethnic attire, rather it forward contemporary style amalgamated with a modern twist. We have launched a trend of "Fusion Sarees" in our collection; for example we have created an eclectic mix of Banarasi with Raw Silk and etc. Our bridal collection has received tremendous response from the customers and falls under top saree brands in India, today Karagiri comes of the mind of people willing to purchase sarees, what seeded with 40 SKUs initially; has seen a tremendous growth of around 7000 SKUs live on the website across different silks"
She further reiterates,"Karagiri’s team travels to rural parts of India to meet weavers and connect with them. It presently works with more than 150 weavers from Banaras (Uttar Pradesh), Bagalkot (Karnataka), Yeola (Maharashtra), and Dharmavaram (Tamil Nadu) and gets the best silk sarees made and ships them across the world,"
Apart from sarees, some of the other products sold by Karagiri includes lehengas, pashminas, dupattas, customised blouses, etc. Immaculately handcrafted to highlight the brilliance of every design. The beautiful collection by Karagiri perfectly compliments their signature modern energy concocted with authentic designs.