Lifestyle Fashion and Beauty 13 Apr 2017 FASH mob for the vir ...

FASH mob for the virtual world

DECCAN CHRONICLE.
Published Apr 13, 2017, 12:04 am IST
Updated Apr 13, 2017, 3:41 am IST
Students are blogging on beauty in keeping with international trends to cultivate a large fan following on their social networking sites.
Shravya Jamwal
 Shravya Jamwal

Fashion and beauty “blogging” has taken the world by storm. Bretman Rock, Zoella and Nikkie Tutorials are only some of the many successes stories of this new trend. They had the chance to turn their passion into their profession. From Get Ready with Me guides to sponsorship and ad collaborations, to photo shoots and make-up tutorials, these bloggers have found a niche amongst the social media generation. With their fan followings spread out so wide, a single upload receives millions of likes within minutes.

Kavya KhashnobishKavya Khashnobish

 

And this storm has hit the city’s collegians, who have also caught onto this trend. With the power of social media on their side, and an ability to keep up with the latest fashion trends, the city’s rising bloggers are all set to blaze their own trail!

“I try to stay away from mainstream,” says Farah Magi, a student at Mount Carmel College and one of the city’s most prominent fashion bloggers. On whether being a student serves as an advantage, she says “It’s easier to connect with people that share the same age and social environment as me. So, I tailor make my content for them — affordable and functional fashion and dressing up within the context of college,” reveals Magi, who has an Instagram following of 31,000 followers.

Shravya Jamwal, another up and coming fashion blogger from the city says, “Being in college and doing this is great because it gives you an audience to test your stuff on, it’s a great advantage. There’s constant feedback. But, it does get hard to find a balance between college and blog work.”

Ahalya NarayananAhalya Narayanan

Kavya Khashnobish, another a student from Christ University, talks about why she started her blog, “I just wanted to create a body positive space and encourage people to break fashion standards and body stereotypes. And also come up with affordable and accessible fashion ideas.” Kavya’s social media following grows day by day, with she has close to 1,500 followers on Instagram.

And thus, though “blogger” culture may include building a network and exploring the fashion community, it seems that city’s college kids may have other plans for the direction it eventually takes.

The blogathoners

Farah Magi
Blog: www.sixinchesofpleasure.com
Instagram: @farahmagi
Kavya Khashnobish
Blog: punktuationjpg.wordpress.com
Instagram: @punktuation.jpg
Shravya Jamwal
Blog: fashionchameleonblog.wordpress.com
Instagram: _fashionchameleon

— Ahalya Narayanan

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