Lifestyle Fashion and Beauty 13 Feb 2020 Pune-based handloom ...

Pune-based handloom startup is a celebration of authenticity on delicate weaves

DECCAN CHRONICLE.
Published Feb 13, 2020, 12:15 am IST
Updated Feb 13, 2020, 12:16 am IST
It has created a niche by delivering modern and artistic designs.
It has a collection for every modern woman. (Photo :File)
 It has a collection for every modern woman. (Photo :File)

Beatitude, founded by Mr Pushkar Shukla and Mrs Akanksha Kanwal Shukla is a platform that sources and curates handloom, art, and craft from craftsmen and artisans across the globe. It differentiates itself from other online portals by adding its own special touches along the way. It is amidst its journey to create a niche in a specific segment by delivering modern and artistic design concocted with a blend of supreme craftsmanship.

'Beatitude' as the name suggests is supreme blessedness. The brand aims to be a blessing for the handicraft weavers and their families. It scouts designers from across the globe to get a masterpiece at a pragmatic price. 

 

The brand believes in generating employment and empowering women.

Apart from the sarees, much for the liking of its customers some of the other products sold by Beatitude includes stole, jewellery, blouses, ethnic wear and much more; immaculately handcrafted to highlight the brilliance of every design, the ravishing collection by Beatitude perfectly compliments their signature modern energy concocted with authentic designs.

One of the latest launches that has been talked about at Beatitude is Chikankari Sarees, The traditional embroidery work from Lucknow has long been a favourite, and over the years it continues to be in vogue every season.

Beatitude has curated a collection for every modern woman who wishes to create her signature glamorous style accentuated with a tint of authenticity. These days a lot of celebs have also been seen donning the chikankari six-yarder as well, and even the young brides opt for awe-inspiring collections in their wedding closet.

According to Akanksha Kanwal Shukla,"These days even brides have shown doting love for handwoven sarees in their trousseau which are a perfect example of elegance and exclusivity. The most stunning and eclectic category of handwoven bridal sarees is the handcrafted bridal saree that is pure definition of class and sophistication. Catering to this requirement, Beatitude has scouted some of the finest premium handwoven bridal sarees showcasing impressive palette of designs and colours; speaking volumes about Indian rich ethnicity,"

She further reiterates,"Our astonishing range of handcrafted bridal handwoven collection of sarees comprises of Kanjeevaram, Banarsi, Tussar, Chanderi, Linen along with several other varieties. Our premium range of handwoven bridal sarees perfectly reflects the fine craftsmanship, creative skills and finesse of work,"

Beatitude sells on their Website and via their Social Media Channels, the brand is aiming at double expansion every year.

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