India Intimate Fashion Week (IIFW) launched its much-awaited calendar ‘Black Magik’ at The Play Lounge, Mumbai on January 8. Black Magik is a beach /swim fashion calendar dedicated to Intimate wear featuring some the trendiest models posing across exotic locations of Forest Hills Tala.
Conceptualised by Niraj Jawanjal, Director and Chief Ideator, India Intimate Fashion Week, the calendar has been shot by celebrity fashion photographer Mrunal Kalsekar.
Talking about Black Magik, Niraj said, “Our intention is to re-write the definition of fashion calendar in India by creating an extraordinary platform to showcase astounding fashion lines by Indian and International brands and designers.”
He went on to add, “Simultaneously it’s a very smart and highly sophisticated branding opportunity for them. We, the Team IIFW are extremely happy to unveil this high fashion initiative which would ignite inspiration for the talents in the fashion sector."
Black Magik by IIFW is an endeavour to set new trends in Indian Fashion Industry especially when it comes to Intimate Wear category in which India is still in the nascent phase of growth.
With Black Magik’s success India Intimate Fashion Week is intended to bring more to the Indian Fashion Industry with the coming seasons.