Mumbai: Believing that beauty is more than just skin deep, the Miss India Organisation launched an 'Adopt a Pet' initiative here in association with World For All Animal Care and Adoptions (WFA) on Women's Day.
The initiative, launched on Tuesday, seeks to give stray Indian breed animals a home with an appeal for adoption, a release said here.
Lending a voice and support to the cause along with the Miss India 2016 aspirants, were noted celebrities and Bollywood actors who stepped out to adopt a stray animal.
Among the attendees included "Zubaan" star Sarah Jane Dias, "Paheli" actor Aditi Gowitrikar, supermodel Alesia Raut, etiquette expert Sabira Merchant, fashion designers Sonakshi Raaj, Nivedita Saboo, Nidhi Munim and others.
A keen animal enthusiast, former Miss India 2007 and Bollywood actor Sarah Jane Dias said, "I am thrilled to be attached to this cause. Being a beauty queen has always empowered me and it's a pleasure to be able to use that for a
good cause."
A spokesperson from the Miss India Organisation said, "Miss India Organisation has always partnered with initiatives that relate to beauty which is skin deep and go beyond the obvious. We are excited to contribute to the cause of adopting
stray animals."
WFA's vice president Shahira Sunder said the NGO has been regularly holding adoption camps, spreading the concept and benefits of adopting an Indian breed due to their low maintenance and resilience.
