Cover Story, a fast fashion brand for women by Future Style Lab, launched its flagship store on February 7 at Ambience Mall. The store is spread across 2000 sq. ft. of area, at a prominent ground floor location amidst the most fashionable brands around.
The sprawling area is an apt location for Cover Story with its state-of-the-art workspaces, retail havens, entertainment zone, F&B options and signature hospitality services.
The new store’s stock will have the latest Spring-Summer ‘18 collection for India. The collection, designed at the creative headquarters in London, consists of women’s apparel, accessories and shoes.
The collection is inspired by the story of two BFFs, who are bold, adventurous and ready to rock the world. Luxurious and contemporary designs make the collection versatile enough to be worn on different occasions, during the day or night, by the modern woman. The collection draws inspiration from nine unique storylines, each designed with a catwalk trend keeping form, fabric and fit in mind.
Apart from stores, Cover Story has its online presence as well and is retailed through online marketplaces including Myntra, Jabong and Koovs.