Lifestyle Fashion and Beauty 07 Nov 2019 High street fashion ...

High street fashion meets haute couture through this collaboration

DECCAN CHRONICLE. | Edited by : KAVITA MALLYA
Published Nov 7, 2019, 6:51 pm IST
Updated Nov 7, 2019, 6:51 pm IST
French fashion house Giambattista Valli launched a line of men and womenswear along with H&M.
What I am offering them is a style, not fashion: something with a deeper meaning and a longer life. (Photo: Instagram)
 What I am offering them is a style, not fashion: something with a deeper meaning and a longer life. (Photo: Instagram)

High street fashion gets an upgrade with this collaboration. Luxe French fashion label Giambattista Valli collaborated with H&M to create an eclectic collection for the coming holiday season.

For the first time, the line H&M x GIAMBATTISTA VALLI line will feature womenswear and menswear both. Accessories like scarves, bags, sunglasses and caps have also been included in the collection. Valli is a favourite of several celebrities like Rihanna, Amal Clooney, Ariana Grande, and Emma Stone. With this collection, Giambattista Valli makes his signature clothes available to a larger audience.

 

Valli’s signature style includes frills and busy prints. Loud, voluminous skirts are also a regular feature. “My work speaks for itself, so I wouldn’t add much. I like to think of myself as an accomplice to some special moments. My creations are easy to wear and easy to interpret. More than dresses, I see them as a means to create a dialogue with my clients. I design for a living body, not for a lifeless mannequin,” the designer stated.

Speaking about the collaboration with H&M, he said, “I accepted this project because I felt it was the right moment to share my vision with a new audience. I want H&M customers to get access to the Valli dream and make whatever they want out of it. What I am offering them is a style, not fashion: something with a deeper meaning and a longer life. There won’t be throwaway pieces in the collection, but items customers will want to keep in their wardrobes for a long time. The Giambattista Valli X H&M collection allows me to bring beauty to everyone.”

After a worldwide launch on November 8, the collection was made available online and in stores from November 7 2019. Several celebrities like Kendall Jenner, Oslo Grace, Leslye Houenou, Mara Kasanpawiro, Kohei Takabatake, Luka Isaac and Tom Rey were part of the launch campaign for the collaboration.

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