Cosmetics giant Maybelline gets its first male model

Big players in the cosmetics industry are finally beginning to realise that there is a lot of untapped potential in the makeup market for men. Top beauty brand Maybelline has named makeup artist Manny Gutierrez as its first male ambassador.

Gutierrez has been seen in Maybelline’s Boss Life campaign that also stars other artists like Shalya Mitchell and Jackie Flowers. His online makeup tutorials are already a rage on the Internet.

However Maybelline is not the first cosmetics brand willing to go for an unconventional ambassador choice. CoverGirl already beat them to it by signing James Charles as their spokesperson.