In her upcoming movie Jagga Jasoos, Katrina Kaif will be seen sporting eco-friendly clothes that she picked from a Los Angeles store. This trend isn’t just local, British actress Emma Watson is another celebrity who wears eco-friendly clothes and urges her fans to do so as well.
At the Met Gala this year, she donned a custom Calvin Klein and Eco-Age gown made from sustainable cotton, satin, and taffeta woven from recycled plastic yarn. At the Paris Fashion Week 2017, models walked the runaway wearing some stunning eco-friendly collection. In fact, the recently concluded Vancouver’s Eco Fashion Week, is one of the largest sustainable fashion events in the world.
There are many city-based fashion designers, who are going the green way. Designer Shravan Kumar, who has been designing environment friendly clothes for the past two decades and has showcased at various fashion shows, such as the Vancouver and Mysore Fashion Weeks “These days, many people are choosing to go eco-friendly. Of the three kinds of environment friendly clothes — sustainable have zero-wastage when made, organic ones do not use chemicals, and eco-friendly clothes do not harm the environment," he explains.
Shravan believes that is important to not contribute to the depletion of the ozone layer. “Amala Akkineni and Prashanti Tipirneni (costume-designer of Baahubali) are regular clients. Eco-friendly clothes aren’t just about saris and kurtis but one can look stunning in environmental-friendly trousers, jackets, and skirts amongst others. They are as affordable as any other clothes. There are many price ranges, for different people,” he informs.
Bina Rao of the Creative Bee foundation has also showcased eco-friendly clothes at the recent Lakme Fashion Week and many other fashion shows. “People are becoming more environment conscious and many designers are choosing to go the green way. I’ve been designing such clothes for the last two decades, but the trend has only caught up recently. There is an international demand for these clothes too. I frequently supply to a Japanese store and actress Tabu is my regular customer here,” says Bina.
She agrees with Shravan that these clothes are pocket-friendly too. “The clothes are so reasonable that one can buy a kurti for less than Rs 1,000, she informs.
