Deccan Chronicle
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Dress to impress

Deccan Chronicle.| AJULI TULSYAN

Published on: October 3, 2023 | Updated on: October 3, 2023
Fashion designer Ridhi Mehra

Fashion designer Ridhi Mehra

Renowned for her exquisite designer gowns, Delhi-born fashion designer Ridhi Mehra has dressed Bollywood luminaries including Deepika Padukone, Sonam Kapoor, Kareena Kapoor, and Sonakshi Sinha.

Celebrated for her striking prints and intricate embroidery, Ridhi recently unveiled her flagship store in Hyderabad. She delves into her inspirations, timeless fashion trends, the global fashion landscape, and more with DC.

Excerpts from the interview.

Q In your opinion, what are the timeless fashion pieces or styles that every wardrobe should have?

An ivory saree is one of the most timeless outfits that every wardrobe should have. It is a versatile style for all festive and formal occasions. Another style that can be worn very effortlessly is a pantsuit with embellishments. In my AW23 collection, I have incorporated both styles with the intent of embracing their timeless appeal

Q How do you approach the creative process when designing a new collection,
and where do you draw your inspiration from?

My creative process starts with diverse inspirations — art, nature, culture, and everyday life. I blend these influences to sketch and conceptualise designs that harmonize tradition and modernity. The aim is to craft pieces that empower the modern woman, reflecting her elegance and individuality while telling a compelling fashion story.

Q Can you share an example of a classic trend that has made a resurgence recently?

A classic trend that has made a resurgence recently is flared pants. They are so comfortable to carry through the day and can be paired with a crop top and cape so seamlessly.

Q What advice do you have for individuals looking to develop their own personal style and fashion sense?

For individuals seeking to cultivate their unique style and fashion sense, my advice is to prioritise comfort and authenticity. Wear garments that make you feel like the best version of yourself. Your personal style should be a reflection of your personality and preferences, so trust your instincts and embrace what resonates with you.

Q In today’s global fashion landscape, how do you ensure your designs stand out and appeal to a diverse clientele?

I ensure my designs stand out and cater to a diverse clientele by considering the versatility of occasions they can suit. I also incorporate a wide range of silhouettes and colours to offer options that resonate with different tastes and preferences. This approach allows me to create a collection that’s both inclusive and distinctive, appealing to a broad spectrum of fashion enthusiasts.

Q Why a standalone store in Hyderabad?

A standalone store in Hyderabad aligns with our brand’s vision. The city’s growth and evolving fashion scene make it ideal for expansion. We aim to tap into its burgeoning fashion consciousness and serve its discerning clientele. Hyderabad’s unique fashion landscape, appreciative of aesthetics and design, resonates with our brand identity. We plan to introduce our innovative designs to this somewhat conservative market, expanding its fashion horizons. You can expect a fusion of modern style and timeless elegance from ‘Ridhi Mehra’, catering to evolving fashion preferences while adding sophistication to wardrobes.

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