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Smriti Irani spins magic on social media with #IWearHandloom, Twitterati follow suit

Lifestyle
DC Correspondent
2 Aug 2016 4:22 AM GMT
Irani shared her picture wearing a hand woven saree, and asked followers to share pictures of them wearing handloom.
Smriti Irani spins magic on social media with #IWearHandloom, Twitterati follow suit
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The selfie with handloom campaign which kicked off with her tweet, will continue till the National Handloom Day on August 7.

Smriti Irani’s stint at the HRD ministry might have turned out to be a bumpy ride with unwanted controversies and the criticism that followed, but it seems she is off to a good start as the new textile minister.

Making her presence felt on the social media yet again, Irani posted a picture of herself draped in a blue hand-woven silk sari from Bihar, calling it her “#IWearHandloom look”.

She also asked her followers to share their pictures wearing handloom and Twitterati followed suit, with everyone from politicians to fashionistas uploading their pictures sporting handloom.

Even sports-persons also participated in the new textile minister’s initiative for bringing attention to a tradition that supports lakhs of workers and their families.

Then there were those who took it as an opportunity for taking jibes at the opposition.

Although her failure to keep political storms at bay was seen as a reason behind her “demotion”, there’s no doubting her skill of handling the social media, and connecting with the youth.

The selfie with handloom campaign which kicked off with her tweet, will continue till the National Handloom Day on August 7.

( Source : Deccan Chronicle. )
DC Correspondent
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