Formula E drives evolution in live broadcast of major sports events
Deccan Chronicle. | DC Correspondent
The race will air live in the UK on Channel 4 and Eurosport from 9am GMT. It will air live on Star Sports and Hotstar in India. (Photo: Twitter)
LONDON: Formula E is pioneering a new broadcast production facility in London that delivers state-of-the-art coverage of its live motor racing action from around the world while reducing the environmental impact typical of major live international sports events on TV.
Now in its ninth season, the ABB FIA Formula E World Championship will race in India for the first time in India in Hyderabad this Saturday. The race will air live in the UK on Channel 4 and Eurosport from 9am GMT. It will air live on Star Sports and Hotstar in India.
The race will air live in Star Sports and Hotstar in India
Beginning this season, the live international race feed distributed to more than 40 broadcasters and airing in more than 150 countries will be produced remotely from The Production Centre in London, a newstate-of-the-art production facility developed by Gravity Media.
The innovative production setup allows for the seamless remote integration of replay, audio and graphics into the live programme output, as well as a resilient disaster recovery system to ensure the broadcast feed remains uninterrupted in the event of technical difficulties.
A new multi-year partnership with Gravity Media, the leading media and broadcast company, alongside Formula E’s existing editorial partner, Aurora Media Worldwide, means the live broadcast feed of Formula E’s international races will be produced at Gravity Media’s Production Centre in London instead of a temporary broadcast facility installed at each race location.
Aarti Dabas, Chief Media Officer, Formula E, said "At Formula E, as the world’s first net zero carbon sport since inception, we are constantly challenging ourselves to show how delivering world-class sports entertainment and maintaining industry-leading sustainable practices can co-exist without compromise. Our technology and broadcast teams have worked closely with Gravity Media and Aurora Media Worldwide to help us achieve this."
Ed Tischler, EMEA Managing Director, Gravity Media, said "We are thrilled to be working with Formula E as the first partner to use our brand new, next-generation Gravity Media Production Centre in White City. By taking the bold, innovative step of relocating TV production from a temporary facility in a remote world city to London, we are changing the game for how major global sports events are covered on television."